Beable is a strategic communications consultancy based in Ho Chi Minh City, Vietnam.
We build practical strategies, shape narratives, and provide bespoke training to businesses and brands across multiple industries.
We provide fresh eyes and energy, allied with 20 years corporate communications experience, to meet the challenges and opportunities ahead.
Our philosophy. Our promise.
Be results driven:
We measure success against core business deliverables.Be audience-focused:
We build relationships best through listening and understanding.Be practical:
We never let the perfect be the enemy of the good.Be ambitious:
We believe any goal is achievable with the right planning.Be positive:
We find ways to make every challenge an opportunity.
Chief consultant
A UK native who has lived in Vietnam since 2014, Ryan Thomas is the chief consultant and founder of Beable.
He has 20 years experience in corporate, digital and creative communication as a writer, strategist and consultant in Europe and Asia.
Beyond Beable, he is a fan of the Wales national football team, creative writing, and learning Vietnamese along with his 2-year old son.
What does ‘Beable’ mean?
“It’s originally from quantum mechanics, a field which mystifies and fascinates me
This theory deals with parts of the universe that are very small. It says events and objects at that scale (like waves of light) only happen as probabilities. It also suggests that waves of light only become part of ‘our’ universe (where things happen as ’cause and effect) when they are observed or measured.
A man named John Stewart Bell didn’t feel satisfied at this. In 1975, wrote a paper arguing these objects and events happen whether or not they are observed. This meant the term ‘observable’ would have to be replaced, so he invented a new word: beable.
Beable is pronounced in three syllables (and rhymes with breathable, not feeble). Beable defines what is in existence, whether or not we can are able to see it.”
Communications strategy
We help companies in Vietnam create communications strategies catered to serve each and every audience.
Story and voice curation
We map the client’s expertise with audience interests, find the right channel, and enable great storytelling.
Training and support
We create courses for human resources or the corporate centre to use communications to boost productivity.
Beable | Strategic and Corporate Communications in Vietnam and South East Asia 