What is content marketing?
Content marketing means creating articles, videos and other materials to interest, attract and influence target audiences.
Done well, content marketing can be a cost-effective way to ‘show, not tell’ your audience about who you are, and what you can do for them. Content marketing solutions can often be delivered in-house, with the right roadmap, and offer genuine value to all who take part.
How is content marketing different from other marketing?
Traditional marketing relies on making a direct pitch to the audience about your product – a ‘push’ dynamic. Content marketing creates a ‘pull’ dynamic – valuable information, well crafted, that brings prospective customers or stakeholders through the door of their own choosing.
If your customers are in agriculture, you may attract farmers with a ‘how-to’ guide on the latest farming techniques. Dealing with investment firms or fund managers? Publish market commentary independent of your services to curate a reputation as a helpful expert.
Whatever your industry or target audience, a strategic, quality-first approach is crucial to building a real relationship with the people who matter.
Content marketing in Vietnam: dos and don’ts
| Do | Don’t |
| Add real value to your audience | Repurpose existing marketing |
| Use English suitable for a non-native audience | Use more technical wording or jargon than needed |
| Brand your content elegantly | Talk about your product or service too much |
How can Beable help organisations in Vietnam with content marketing?
Communications strategy
We help companies in Vietnam create communications strategies catered to serve each and every audience.
Story and voice curation
We map the client’s expertise with audience interests, find the right channel, and enable great storytelling.
Training and support
We create courses for human resources or the corporate centre to use communications to boost productivity.
Beable | Strategic and Corporate Communications in Vietnam and South East Asia 