What is internal communication?
Internal communication is an area of messaging dedicated to keeping employees informed, motivated, and bought-in to a company’s aims.
Assets and tools within organisations range from handbooks and intranets to apps and away days. Traditionally, these tools were deployed to house the forms and frameworks for human resources and administration.
Should internal communication be isolated from external messaging?
In our view, absolutely not. Your marketing or corporate messaging aims to create brand advocates – and your staff should be your biggest advocates.
External campaigns must serve to inspire all stakeholders, including your employees. If your strategic messaging is clean, concise, and appealing, it will keep staff bought-in to your vision. They in turn will become true, living representatives of your service and culture.
Cater for employees in your communications planning as well as any target audience. Don’t fill their inboxes or take up their time without a very good reason, or without a specific outcome in mind. Understand their needs, their preferences and habits, and build an internal communications schedule geared for maximum impact.
Beable believes that this begins with your Mission, Vision and Values. These core pillars of strategic narrative must be active assets in generating positive sentiment, buy-in and influence among all parties.
Internal communication in Vietnam: dos and don’ts
| Do | Don’t |
| Create materials that staff will want to share | Expect enthusiasm for recycled marketing materials |
| Communicate with them when and where they will be most responsive | Build an app, intranet or additional asset without a plan to achieve buy-in |
| Seek, respect and reflect employee feedback | Take a 100% top-down broadcast approach |
How can Beable help organisations in Vietnam with internal communication?
Communications strategy
We help companies in Vietnam create communications strategies catered to serve each and every audience.
Story and voice curation
We map the client’s expertise with audience interests, find the right channel, and enable great storytelling.
Training and support
We create courses for human resources or the corporate centre to use communications to boost productivity.
Beable | Strategic and Corporate Communications in Vietnam and South East Asia 