What are mission, vision and values?
Mission, vision and values are statements that communicate your organisation’s purpose, ambition and principles.
When developed and deployed effectively, they are key assets in the pursuit of multiple goals. Multi-site and international organisations need these to give everyone the same strategic starting point, improve cohesion and limit silo working.
Your mission statement must:
- Explain the who, what, why, when, and where of the organisation.
- Define what you are – and importantly, what you are not – trying to achieve.
- Be usable daily to provide strategic focus, inform operations and connect with audiences.
Your vision must:
- Answer: ‘How will the market – or even the world – be different if we succeed in our mission?’
- Be optimistic, and brave in considering the best case scenario as seen at the time of writing.
- Give external stakeholders a reason to believe, and internal stakeholders a reason to push for better outcomes.
Your values must:
- Give a framework to employees on how they should work – with each other, customers and other stakeholders.
- Reflect the reality of an organisation’s living culture. They may ‘accentuate the positive’, but must be credible at the coalface.
- Be usable as assets in strategic decision-making, hiring, training and corporate and brand messaging.
How can Beable help companies in Vietnam develop robust mission, vision and values statements?
Our view is that Mission, Vision and Values statements belong not only on the page, but at the core of a company’s daily life. To this end, we facilitate:
- Stakeholder workshops: Individuals, teams and leadership all have a role to play in defining the purpose, ambitions and culture of a company. We work first with senior managers to build a working theory before inviting people at all levels to stress test and refine the idea.
- Engagement planning: Achieving buy-in is vital to widespread participation in strategic progress. We identify the right channels and avenues to get internal influencers on board, and build a plan to get it done.
- Wider messaging alignment: All communications activity should be geared towards achieving strategic aims. That’s why it’s vital to put these core strategic statements at the heart of all internal and external messaging. We find ways to adapt these statements to the needs and preferences of all audiences for maximum impact.
How can Beable help organisations in Vietnam with strategic communication?
Communications strategy
We help companies in Vietnam create communications strategies catered to serve each and every audience.
Story and voice curation
We map the client’s expertise with audience interests, find the right channel, and enable great storytelling.
Training and support
We create courses for human resources or the corporate centre to use communications to boost productivity.
Beable | Strategic and Corporate Communications in Vietnam and South East Asia 