What do great presentations and pitches have in common?
Great presentations aren’t measured on a scorecard, but by the answer to a question: how well did it help you reach your goal?
Successful presentations align the audience’s interests with your own. Each audience has its own habits, needs, preferences and constraints – as does the presenter. So the starting point is to know your audience, your goal, and yourself. (We go into this more in our article 7 things to ‘know’ about successful presentations.)
With these as your foundation, we believe in using these 3 guiding principles to get a great outcome:
1. Define the problem
- Set the scene with a simple dilemma, challenge or opportunity
- Make it personal by putting a face or to the problem, or putting the audience in situation
- Tease the ending by hinting at the powerful conclusion you’ll make
2. Involve the audience
- Use visuals and minimise words on slides to illustrate your point without distracting from speech.
- Ask rhetorical questions to keep brains engaged and move them from passive to active participants.
- Show don’t tell: a product demo, a before/after pic or other tangible evidence beats a description hands-down
3. Sell the solution
- Own the pros and cons: Don’t be shy about selling the advantages after acknowledging the counter-arguments
- Sell the benefits the audience will feel when (not if) your proposal comes to fruition
- Clear next steps your audience can take in the form of a call to action, and a
How can Beable help teams and leaders in Vietnam with presentations?
Each presentation must be unique to the needs of the moment. Our goal in working with clients is to find the right solution to the problem at hand. Though the outcome will be bespoke, our approach intends to:
- Clarify the objective – set-piece presentations are best built with a clear, realistic goal in mind. We distil an achievable outcome from the broad intention to give clarity and momentum to your offering.
- Create audience personas – understanding the audience is the best way to connect with them. Whether a select group of investors or a hall of students, we identify ways to build an effective rapport with your target group.
- Find the right language – when the speaker sounds natural and in the moment, any audience will lean in. We work an effective combination of tone and body language appropriate to client and the needs of the moment.
- Build effective content – The slide packages must serve to complement your message, not compete with it. We tailor content not to a template, but to maximise the skills of the speaker and the chances of success.
- Outline a pre/post presentation plan – no presentation happens in isolation. We believe the best chance of success comes with preparing the ground with the right stakeholders, and a follow-up plan, and build a bespoke tactical engagement plan.
How can Beable help organisations in Vietnam with strategic communication?
Communications strategy
We help companies in Vietnam create communications strategies catered to serve each and every audience.
Story and voice curation
We map the client’s expertise with audience interests, find the right channel, and enable great storytelling.
Training and support
We create courses for human resources or the corporate centre to use communications to boost productivity.
Beable | Strategic and Corporate Communications in Vietnam and South East Asia 