Audiences of all types connect with stories, not slogans. Beable helps businesses and brands in Vietnam develop corporate and brand narratives that persuade, influence and deliver strategic objectives.
Beable offers 15 years of storytelling experience across commercial, creative and corporate environments. We use it to help organisations and leaders structure a narrative that is uniquely theirs.
Strategic narrative
Your brand story must be in evidence whatever the audience, channel or objective. Develop and deploy your narrative strategically. Done well, it generates advocacy amongst staff, positive sentiment amongst stakeholders, and personal relationships with customers, each aiding delivery of core objectives.
Deploy your brand story
Beable helps companies define their strategic narrative. We advise
| Mission, vision and values |
| Media and marketing campaigns |
| Thought leadership |
| Investor and reputation management |
| Community relationships |
| Content marketing |
| Social media messaging |
Embrace simplicity in your brand story
“If you can’t explain it simply, you don’t understand it well enough”, goes a quote attributed to Albert Einstein.
Whether you are defining your brand values, bidding for investment, or developing a marketing campaign, challenge yourself to explain it simply. How? Develop an elevator pitch, a 2 minute verbal summary of your proposal, offering, or plan.
Every good story needs structure – a beginning, middle and an end. At Beable, we use the format of ‘What?So what? Now what?‘ to give shape and clarity to our elevator pitches.
1
What?
Map out the basic facts of your case. Use the 5ws – who, what, why, when, where – to cover the essentials.
2
So what?
Make clear how it benefits the audience, solves a problem, or has wider advantages or potential.
3
Now what?
Suggest the next steps you want the audience to take after hearing your ‘pitch’. But if continued dialogue is what you want, why not end on a question?
Beable specialises in finding practical solutions unique to each client. Our principles remain consistent, meaning we always strive for:
Contact Beable
We are always delighted to hear from executives, leaders and entrepreneurs. Whether in Vietnam, South East Asia, or further afield, fill in the form below to start a conversation:
Beable | Strategic and Corporate Communications in Vietnam and South East Asia 